Early last month, I had the pleasure of meeting with vSocial Chief Technology Officer Brad Webb and vSocial founder and CEO Brent Oesterblad at their headquarters in Phoenix, Arizona. We met for over an hour talking about vSocial, the competitive landscape of online video today and where it might be going in the future. This month, Jon and I spoke with Brad. The bottom line is that vSocial is a cool website: clean design, easy to use and constantly getting new features to enhance sociability amongst users.
What's interesting to me is looking at websites that are figuring out how to build a community that generates its own content, builds relationships between content/people and ultimately builds lasting value that only increases over time. For example, vSocial allows tagging of video by all users, not just the user who uploads the video. (Similarly, Amazon has been testing permitting users to add tags on its product pages). In the online video space, it still appears to be fairly early in the sense that no one service has established itself as an absolute destination, including Vimeo, YouTube and MySpace Video. Of course YouTube has the traffic lead now, but given the potential for user-generated content's growth in video online, YouTube is far from a household name. The big question is will someone in the space or a new entrant develop an innovation that creates such as edge that competitors lose users in droves.
One thing is clear: vSocial definitely wants to be that company to create the innovations that will attract a wide audience. Brad summarized this space well: "Innovate or die." We look forward to tracking their development as they continue to enhance vSocial.
Some interesting statistics about vSocial from Brad:
* 7,000 videos uploaded
* 7,000 registered users
* Website traffic has doubled in the last month
* 8 out of 10 users sign up only to comment
* 40% of users are female
* 70% of users are not familar with tagging systems
* 50% of the innovation is driven by user feedback
We had some technical difficulties with the podcast. We will post it as an update when it is ready.